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Privacy Policy

Date: July 11, 2025

1. Information on the Collection of Personal Data

1.1 Personal Data

This Privacy Policy explains how we process personal data when you use our website. “Personal data” refers to any information that can be linked to an identifiable individual, such as your name, address, email address, and browsing behavior. We are committed to being transparent about our data practices and complying with legal obligations.

1.2 Data Controller

Data Controller: Madeway (EARWAY CO., LIMITED)
Email: support@madeway.com

2. Processing of Personal Data When Visiting Our Website

When you browse our website without registering or actively submitting data, the following technical information is automatically collected to ensure proper operation and security:

  • IP address

  • Date and time of request

  • Pages accessed

  • Data volume transferred

  • Browser type and version

3. Use of Services Beyond Informational Purposes

3.1 Additional Services

If you register an account, place an order, or choose a payment method, additional data will be collected as needed to process your request and offer you relevant services.

3.2 External Service Providers

We work with carefully selected service providers (e.g., payment gateways, shipping partners) who process your data only under our instruction.

3.3 Third-Party Partners

In some cases, we collaborate with third-party partners for promotions or campaigns. You’ll be informed before your data is shared.

3.4 Third Countries

If data is processed outside the European Economic Area (EEA), you will be informed accordingly.

4. When You Contact Us or Register an Account

When contacting us or creating a customer account, we collect the information you voluntarily provide, including:

  • Name, title or username

  • Email and password

  • Contact details (address, phone, email)

  • Any additional personal preferences

5. Data Processed When You Make a Purchase

5.1 Shopping Data

When you place an order, we collect:

  • Item details

  • Order number

  • Delivery and billing addresses

  • Order status and shipping info

  • Customer service communication

  • Return information

5.2 Payment Data

We offer various payment options such as credit card and PayPal. We collect:

  • Billing address

  • Payment method

  • Bank account or credit card information

  • Other payment-related identifiers (e.g., PayPal ID)

5.3 Debt Collection

If invoices remain unpaid after multiple reminders, we may forward necessary data to a debt collection agency or sell the claim.
[Currently, Madeway does not partner with a collection service provider. This section will be updated accordingly.]

6. Cookies & Tracking Technologies

6.1 Overview

We use cookies, tags, and similar technologies to understand usage, provide services, and personalize content. Non-essential cookies are only activated with your consent via our cookie banner.

6.2 Types of Cookies

  • Strictly Necessary Cookies: Essential for website functionality

  • Functional Cookies: Remember your preferences

  • Performance/Analytics Cookies: Analyze usage patterns

  • Advertising/Targeting Cookies: Deliver personalized ads

6.3 Managing Your Choices

You can control cookies via browser settings. Disabling all cookies may limit functionality.

6.4 Pixels

We use web pixels to track conversions (e.g., form completions or purchases).

6.5 Analytics

We use Google Analytics to monitor site traffic. Learn more:
https://policies.google.com/privacy?hl=en
Opt-out: https://tools.google.com/dlpage/gaoptout

6.6 Remarketing

We may use services like:

6.7 Other Tracking Tools

Technologies include clickstream tracking, JavaScript, ETags, HTML5 storage.

6.8 Do Not Track

Our site currently does not respond to "Do Not Track" signals due to a lack of standardization.

6.9 Location Data

You can disable location tracking in your device or browser settings.

7. Data Sharing with Third Parties

7.1 Legal Basis

We only share data when legally permitted, especially for shipping and technical operations.

7.2 Technical Providers

We use SHOPLINE as our platform provider. If data is processed outside the EU, we ensure adequate safeguards.

7.3 Payment Providers

Our current payment provider is:

7.4 Logistics Partners

We work with third-party delivery services such as SF Express and Hongkong Post to deliver your orders. These providers receive your name, address, and email if delivery notifications are sent.

7.5 Governmental Authorities

We may disclose data if required by legal obligation or judicial order.

7.6 Group Companies

[Madeway does not currently operate under a parent group, so this section is omitted.]

8. Data Retention and Deletion

Your personal data is retained only as long as necessary to meet contractual or legal obligations. After these expire, data is deleted or securely blocked:

  • Financial records are stored for up to 10 years as required by law.

  • Blocked data is only accessed under strict conditions (e.g., audits or legal disputes).

  • Anonymous/pseudonymous data may be retained for research/statistics under specific conditions.

9. Data Security

We protect your personal data using secure servers and SSL encryption for customer logins and orders.

10. Your Rights

You have the right to:

  • Access your data

  • Request correction or deletion

  • Restrict processing

  • Object to processing

  • Data portability

  • Withdraw consent at any time

Please send ID verification with your request to ensure your data is protected.

You also have the right to lodge a complaint with a data protection authority.

11. Changes to This Policy

We may update this Privacy Policy to reflect changes in legal requirements or business operations. Please review periodically.

12. Data Protection Officer

Email: support@madeway.co
Postal Address: Flat 9, 6/F, Cheung Hing Industrial Building, 12P Smithfield, Kennedy Town, Hong Kong
(Attn: Data Protection Officer)

13. Company Information

Legal Entity Name: EARWAY CO., LIMITED
Email: support@madeway.com
Country of Operation: Hong Kong (Worldwide Shipping)