Privacy Policy
Date: July 11, 2025
1. Information on the Collection of Personal Data
1.1 Personal Data
This Privacy Policy explains how we process personal data when you use our website. “Personal data” refers to any information that can be linked to an identifiable individual, such as your name, address, email address, and browsing behavior. We are committed to being transparent about our data practices and complying with legal obligations.
1.2 Data Controller
Data Controller: Madeway (EARWAY CO., LIMITED)
Email: support@madeway.com
2. Processing of Personal Data When Visiting Our Website
When you browse our website without registering or actively submitting data, the following technical information is automatically collected to ensure proper operation and security:
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IP address
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Date and time of request
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Pages accessed
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Data volume transferred
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Browser type and version
3. Use of Services Beyond Informational Purposes
3.1 Additional Services
If you register an account, place an order, or choose a payment method, additional data will be collected as needed to process your request and offer you relevant services.
3.2 External Service Providers
We work with carefully selected service providers (e.g., payment gateways, shipping partners) who process your data only under our instruction.
3.3 Third-Party Partners
In some cases, we collaborate with third-party partners for promotions or campaigns. You’ll be informed before your data is shared.
3.4 Third Countries
If data is processed outside the European Economic Area (EEA), you will be informed accordingly.
4. When You Contact Us or Register an Account
When contacting us or creating a customer account, we collect the information you voluntarily provide, including:
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Name, title or username
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Email and password
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Contact details (address, phone, email)
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Any additional personal preferences
5. Data Processed When You Make a Purchase
5.1 Shopping Data
When you place an order, we collect:
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Item details
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Order number
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Delivery and billing addresses
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Order status and shipping info
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Customer service communication
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Return information
5.2 Payment Data
We offer various payment options such as credit card and PayPal. We collect:
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Billing address
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Payment method
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Bank account or credit card information
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Other payment-related identifiers (e.g., PayPal ID)
5.3 Debt Collection
If invoices remain unpaid after multiple reminders, we may forward necessary data to a debt collection agency or sell the claim.
[Currently, Madeway does not partner with a collection service provider. This section will be updated accordingly.]
6. Cookies & Tracking Technologies
6.1 Overview
We use cookies, tags, and similar technologies to understand usage, provide services, and personalize content. Non-essential cookies are only activated with your consent via our cookie banner.
6.2 Types of Cookies
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Strictly Necessary Cookies: Essential for website functionality
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Functional Cookies: Remember your preferences
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Performance/Analytics Cookies: Analyze usage patterns
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Advertising/Targeting Cookies: Deliver personalized ads
6.3 Managing Your Choices
You can control cookies via browser settings. Disabling all cookies may limit functionality.
6.4 Pixels
We use web pixels to track conversions (e.g., form completions or purchases).
6.5 Analytics
We use Google Analytics to monitor site traffic. Learn more:
https://policies.google.com/privacy?hl=en
Opt-out: https://tools.google.com/dlpage/gaoptout
6.6 Remarketing
We may use services like:
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Google Ads: https://www.google.com/settings/ads
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Bing Ads: https://privacy.microsoft.com/en-US/
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Facebook Ads: Audience-targeted ads through hashed email lists
6.7 Other Tracking Tools
Technologies include clickstream tracking, JavaScript, ETags, HTML5 storage.
6.8 Do Not Track
Our site currently does not respond to "Do Not Track" signals due to a lack of standardization.
6.9 Location Data
You can disable location tracking in your device or browser settings.
7. Data Sharing with Third Parties
7.1 Legal Basis
We only share data when legally permitted, especially for shipping and technical operations.
7.2 Technical Providers
We use SHOPLINE as our platform provider. If data is processed outside the EU, we ensure adequate safeguards.
7.3 Payment Providers
Our current payment provider is:
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PayPal: PayPal Privacy Policy
7.4 Logistics Partners
We work with third-party delivery services such as SF Express and Hongkong Post to deliver your orders. These providers receive your name, address, and email if delivery notifications are sent.
7.5 Governmental Authorities
We may disclose data if required by legal obligation or judicial order.
7.6 Group Companies
[Madeway does not currently operate under a parent group, so this section is omitted.]
8. Data Retention and Deletion
Your personal data is retained only as long as necessary to meet contractual or legal obligations. After these expire, data is deleted or securely blocked:
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Financial records are stored for up to 10 years as required by law.
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Blocked data is only accessed under strict conditions (e.g., audits or legal disputes).
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Anonymous/pseudonymous data may be retained for research/statistics under specific conditions.
9. Data Security
We protect your personal data using secure servers and SSL encryption for customer logins and orders.
10. Your Rights
You have the right to:
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Access your data
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Request correction or deletion
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Restrict processing
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Object to processing
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Data portability
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Withdraw consent at any time
Please send ID verification with your request to ensure your data is protected.
You also have the right to lodge a complaint with a data protection authority.
11. Changes to This Policy
We may update this Privacy Policy to reflect changes in legal requirements or business operations. Please review periodically.
12. Data Protection Officer
Email: support@madeway.co
Postal Address: Flat 9, 6/F, Cheung Hing Industrial Building, 12P Smithfield, Kennedy Town, Hong Kong
(Attn: Data Protection Officer)
13. Company Information
Legal Entity Name: EARWAY CO., LIMITED
Email: support@madeway.com
Country of Operation: Hong Kong (Worldwide Shipping)